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About Us


Great Beginnings

Advisor Software’s institutional heritage is at the core of our founding and product development strategy. Andrew Rudd, our founder, and CEO is also the co-founder and former chairman of Barra, Inc., a company which led the market in portfolio risk management and was eventually acquired by Morgan Stanley Capital International (MSCI). Mr. Rudd is a widely acclaimed expert in quantitative analysis, asset allocation, modern portfolio theory, and risk management.

An Even Greater Future

Advisor Software's mission is to advance the science of wealth planning so financial advisors can focus on the art of advice delivery.


ASI provides cloud platforms to empower today’s advisor and wealth management companies. Customized to suit the needs of each of our clients, ASI’s platform addresses a range of advisor functional needs, including Client Onboarding, Financial Planning, Proposal Generation, Portfolio Construction, Rebalancing, and Investment Analytics.


Andrew Rudd, Founder and CEO

Andrew Rudd, Ph.D

Founder & CEO

Andrew Rudd founded Advisor Software in 1995 to deliver world class analytics to the retail financial services market. He is an expert in asset allocation, modern portfolio theory, risk management, and performance measurement. Dr. Rudd is also a co-founder and former chairman and CEO of Barra, Inc., where he served as CEO from 1984 to 1999. He is the co-author of two industry-leading books on institutional investing: "Modern Portfolio Theory: The Principles of Investment Management" and "Option Pricing." Dr. Rudd was also Professor of Finance and Operations Research at Cornell University in Ithaca, New York. In addition, he has written numerous journal articles and research papers on a wide range of domestic and international investment practices and theories. Dr. Rudd received his Bachelor of Science degree with honors in Mathematics and Physics from Sussex University in England, and earned a M.Sc. in Operations Research, an M.B.A in Finance and International Business, and a Ph.D. in Finance and Operations Research from the University of California, Berkeley.

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Michael Granger

Vice President, Product

As Vice President, Product, Michael Granger is responsible for management and maintenance of all of Advisor Software’s products and solutions, including client implementations and support. Mr. Granger has over 20 years of experience in the financial services industry, most recently holding positions at Barra and as VP Systems Director at Bank of America. Prior to Bank of America, he was Operations Director for CIBC World Markets in London. He also held trading positions at institutions including Standard Chartered, a London-based, international bank.

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Steve Bradley

Vice President, Operations and Client Implementation

As Vice President of Operations and Client Implementation, Steve Bradley is responsible for management of Advisor Software’s I.T, Quality Assurance and Project Management of all of Advisor Software’s projects. Mr. Bradley has over 20 years of experience in the Quality Assurance / Project Management field with the last 15 years within the financial services industry, most recently holding positions of Vice President at MSCI and Barra. Prior to Barra, he was responsible for Quality Assurance and Project Management for UK based, Edinburgh Financial Publishing.

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Dr. Mark Ferrari, CFA

Chief Research Scientist

Dr. Mark Ferrari, CFA, is the Chief Research Scientist at Advisor Software and leads the research team's development of behavioral and risk analytics used across Advisor Software's technology solutions. He has developed investment strategies for some of the world’s leading asset managers, including Barclays Global Investors (now BlackRock), AXA Rosenberg, and clients of MSCI Barra. New financial products created by research teams under his direction include optimal portfolios of intellectual property at Procinea Management LLC and equity insurance for homeowners at the Home Value Insurance Company. Dr. Ferrari is a graduate of Yale University and holds a Ph. D. in Physics from the University of California, Berkeley. He is a Chartered Financial Analyst. Prior to his career in finance, Dr. Ferrari was a physicist at AT&T Bell Laboratories.

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Rishi Srivastava

Director, Engineering

Rishi Srivastava’s experience scales from early startup to mid-size enterprise, ranging from building a global workforce, inspiring and leading large diverse teams in a dynamic fast-paced environment, to strategic planning and execution of product roadmap. His key strengths are Project / People / Product Management, Business Analysis, and Technology Assessment. He has more than 20 years of commercial enterprise software experience, in areas like Portfolio Analytics and Factor-Based Risk Models, and Financial Services.


His early startup work experience at Extensity Inc. was as a Lead Engineer in the core-technology team, where he invented technologies like Group Based Data (US Patent), Workflow Engine (US Patent), and Bob (Extensity Business-Object) Inheritance mechanism. Extensity had a successful IPO and was later acquired by Infor. He also has extensive hands-on experience in building full-stack SaaS-based highly scalable secure enterprise web applications using AWS technologies.

Rob Freedman Head of Marketing

Rob Freedman

Director, Marketing

As Director of Marketing, Rob Freedman is responsible for strategy and implementation of all of Advisor Software’s marketing and public relations. Mr. Freedman has over 10 years of experience in the financial services industry, most recently holding positions at Focus Financial Partners and HighTower Advisors. He also held marketing positions at The Advise Us Fund, a Chicago-based organization providing planned giving services and donor-advised funds to midsize non-profits and their advisors. He holds a BA from Loyola University of Chicago and a MA from National-Louis University.

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